Highly accomplished and recognized professional with established reputation and track record of exceptional consumer experience design, web and interactive media, development, and launch. Adept at leading internal and external artistic teams through creative and production processes from concept to reality. Intuitive and insightful product strategies, leveraging deep understanding of consumer and market drivers to produce products with competitive advantage. Solid foundation of marketing, business, and technical savvy supporting all creative endeavors and contributing to successful end-to-end product development project execution

Core Competencies

NCR – Nov 2008 to Present
Director of UI Design
Responsibility for artistic and creative product development user experience design; conceptualize, design, develop, and oversee production of user interface for self service software applications and pitch collateral. Ensure consistency of product and product material design and alignment with target audience and strategic marketing objectives. Collaborate cross-functionally with internal and vendor / agency teams to manage and adhere to production budget and schedule goals; provide regular communication and status reporting to senior executives and project stakeholders. Develop processes, workflows, templates, and software tools to support and standardize team efforts. Provide comprehensive team leadership, coaching, mentoring, performance management, training, and career development

ASCENTIUM – June 2008 to Nov 2008
Creative Director
Responsibility for artistic and creative user experience design at interactive agency; conceptualize, design, develop, and oversee production of software applications, websites and marketing collateral. Ensure consistency of design and alignment with target audience and strategic marketing objectives. Collaborate cross-functionally with internal and vendor / agency teams to manage and adhere to production budget and schedule goals; provide regular communication and status reporting to senior executives and project stakeholders primarily for Microsoft accounts. Provide comprehensive team leadership, coaching, mentoring.

MICROSOFT – Redmond, WA, 2001 to 2008
Creative Director
Serve as Xbox’s inaugural design manager overseeing 43 art directors and designers in creative development for Xbox and Zune products.
Responsibility for artistic and creative product development from user experience design to launch materials; conceptualize, design, develop, and oversee production of user interface, packaging, user documentation,  software applications, marketing collateral, and websites. Ensure consistency of product and product material design and alignment with target audience and strategic marketing objectives. Collaborate cross-functionally with internal and vendor / agency teams to manage and adhere to production budget and schedule goals; provide regular communication and status reporting to senior executives and project stakeholders. Develop processes, workflows, templates, and software tools to support and standardize team efforts. Provide comprehensive team leadership, coaching, mentoring, performance management, training, and career development. Key Achievements:

• Developed and launched Xbox, Xbox 360, and Zune; patented font and icon designs for Xbox 360.
• Revamped and re-implemented Xbox.com site for over 30 countries three times.
• Drove design and implementation of Zune.net site twice.
• Drove design and implementation of ZuneOriginals.net site
• Speaker at 2004 SIGGRAPH (Special Interest Group for Computer Graphics)
• Speaker at 2007 HOW Design Conference.
• Keynote speaker at Expressions around the clock in Bangalore, India 2007
• Created custom application to support design team, tracking incoming requests, artist assignments, and providing central storage of creative assets; system became high bar for productivity support.

NONSTOP ENTERTAINMENT – Redmond, WA, 2000
Senior Artist
Created game designs for concurrent projects in collaboration with developers and senior staff; developed concept art and in-game art including 3D modeling, texturing, and level design.

LOOKING GLASS STUDIOS – Redmond, WA, 1998 to 2000
Art Director / Lead Artist
Managed artistic aspects of all video game projects including game publisher pitches, design proposals, and proofs of concept. Oversaw all daily artistic and production efforts and activities for art teams.

ELECTRONIC ARTS – Seattle, WA, 1996 to 1998
2D / 3D Artist
Developed 2D and 3D renderings, front-ends, design concepts, and design specifications for such video games as PGA Tour ’97, Need for Speed I & II, and Motorcity, for PC and video game consoles.

Freelance Web Designer – Redmond, WA
Graphic Design Partner (X-Height Design Consultancy) - Belfast, NI